Blog Post #3: Ford Pinto Case Study
The chapter on Normative Ethics assigned this week discussed one of the famous ethics case studies: the Ford Pinto. In the late 1970s, Ford was working to increase their market share and compete with other car companies in building a small yet affordable car. Building a car quickly and affordably lead to design tradeoffs. In this case, it meant that the fuel tank was positioned behind the car's rear axle and meant that if the car were to be hit at certain speeds it could lead to a hazardous situation. While the car technically met regulations the engineers knew that this design could potentially end up harming or killing passengers. Before putting the car on the market Ford did a cost-benefit analysis to estimate if it would be worth it to fix the problem for $11/car or payout wrongful death or injury lawsuits. The company found that it would be cheaper to leave the problem and payout lawsuits later. Ultimately, Ford was sued and this cost-benefit analysis came under public scrutin...